Category: Mythology

  • Download The Hero and the Outlaw: Building Extraordinary Brands by Margaret Mark, Carol Pearson, Carol S. Pearson PDF

    By Margaret Mark, Carol Pearson, Carol S. Pearson

    A brand’s meaning—how it resonates within the public center and mind—is a company’s most dear aggressive virtue. but, few businesses fairly know the way model which means works, how you can deal with it, and the way to take advantage of model that means strategically. Written through best-selling writer Carol S. Pearson (The Hero inside of) and branding guru Margaret Mark, this groundbreaking booklet offers the illusive and compelling resolution. utilizing stories drawn from the reports of Nike, Marlboro, Ivory and different powerhouse manufacturers, the authors convey that the main winning manufacturers are those who so much successfully correspond to basic styles within the subconscious brain referred to as archetypes. The e-book offers instruments and methods to:
    • enforce a confirmed method for opting for the main applicable and leverageable archetypes for any corporation and/or model
    • Harness the ability of the archetype to align company technique to maintain aggressive virtue
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  • Download The Complete Idiot's Guide to Ancient Greece (Idiot's by Eric D. Nelson, Susan K. Allard-Nelson PDF

    By Eric D. Nelson, Susan K. Allard-Nelson

    The really good impression of historic Greek tradition on every thing from sicence to literature to politics remains to be proper and hotly debated.

    In 'The whole Idiot's consultant to old Greece', you're invited to satisfy the traditional Greeks and to appreciate their legacy through getting into their international. Profiles an important contributions of Greek tradition, together with mythology, philosophy, medication and the Olympic video games.

    Includes extra analyzing and commute details to aid in making plans a private Odyssey.
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  • Download The History of the Kings of Britain (Penguin Classics) by Geoffrey of Monmouth, Lewis Thorpe PDF

    By Geoffrey of Monmouth, Lewis Thorpe

    Accomplished in 1136, "The background of the Kings of Britain" lines the tale of the area from its meant starting place by way of Brutus to the arriving of the Saxons a few thousand years later. Vividly portraying mythical and semi-legendary figures corresponding to Lear, Cymbeline, Merlin the magician and the main recognized of all British heroes, King Arthur, it truly is as a lot fantasy because it is background and its veracity was once puzzled by way of different medieval writers. yet Geoffrey of Monmouth's strong evocation of illustrious males and deeds captured the mind's eye of next generations, and his impact should be traced during the works of Malory, Shakespeare, Dryden and Tennyson.
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  • Download The Adventures of Sir Gawain the True (The Knights' Tales, by Gerald Morris, Aaron Renier PDF

    By Gerald Morris, Aaron Renier

    Within the 3rd installment within the Knights' stories sequence, Gerald Morris tells the laugh-outloud story of King Arthur's such a lot celebrated knight, and nephew, Sir Gawain and the golf green Knight. With full of life illustrations via Aaron Renier, Morris creates an enthralling and comical medieval global that teems with humor and wonder.

    This bankruptcy publication is certain to set younger readers on one other rollicking and hilarious Arthurian experience!
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  • Download How to Kill a Dragon: Aspects of Indo-European Poetics by Calvert Watkins PDF

    By Calvert Watkins

    In easy methods to Kill a Dragon Watkins makes use of the comparative technique to reconstruct and think about the constitution of the dragon/serpent- slaying myths, which recur in a variety of guises during the Indo-European poetic culture. He reveals the "signature" formulation for the myth--the divine hero who slays the serpent or overcomes adversaries--occurs within the similar linguistic shape in quite a lot of resources and over millennia, together with outdated and center Iranian holy books, Greek epic, Celtic and Germanic sagas, right down to Armenian oral folks epic of the final century. Watkins argues that this formulation is the motor vehicle for the primary subject matter of a proto-text, and a important a part of the symbolic tradition of audio system of the Proto-Indo-European language: the relation of people to their universe, the values and expectancies in their society. hence, he extra argues, poetry used to be a social necessity for Indo- ecu society, the place the poet may perhaps confer on buyers what they and their tradition valued in particular else: "imperishable fame."
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  • Download The Political Spirituality of Cesar Chavez: Crossing by Luis D. Leon PDF

    By Luis D. Leon

    The Political Spirituality of Cesar Chavez: Crossing spiritual Borders maps and demanding situations a few of the mythologies that encompass the past due iconic hard work chief. concentrating on Chavez's personal writings, León argues that l. a. Causa should be fruitfully understood as a quasi-religious circulation in line with Chavez’s charismatic management, which he modeled after Martin Luther King Jr. and Gandhi. Chavez famous that religious prophecy, or political spirituality, was once the foremost to disrupting centuries-old dehumanizing narratives that conflated faith with race. Chavez’s physique grew to become emblematic for Chicano id and enfleshed a dwelling revolution. whereas there's a lot debate and truth-seeking round how he's remembered, via investigating the leader’s building of his personal public reminiscence, the writer probes the that means of the discrepancies. by way of refocusing Chavez's existence and ideology into 3 huge movements—mythology, prophecy, and religion—León brings us an ethical and religious agent to compare the political chief.
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  • Download Duck (Animal) by Victoria de Rijke PDF

    By Victoria de Rijke

    The squat, noisy duck occupies a renowned function within the human cultural mind's eye, as evidenced through every thing from the rubber duck of adolescence baths to assurance advertisements. With Duck,Victoria de Rijke explores the universality of this quacking chook during the process human tradition and history.
    From the Eider duck to the Brazilian teal to the ordinary mallard, duck species are richly varied, and de Rijke deals a complete review in their evolutionary heritage. She explores the varied roles that the duck performs in literature, artwork, and religion—including the Hebrew trust that geese signify immortality, and the Finnish delusion that the universe used to be hatched from a duck’s egg. the writer additionally highlights the numerous function humor has continually performed in human imaginings of duck lifestyles, corresponding to the Topographia Hibernia, a twelfth-century tome contending that geese originated as growths on tree trunks washed up on a seashore. however the booklet doesn't forget the bird’s position in lifestyle to boot, from meals dishes to jokes to liked lively characters comparable to Daffy Duck and Donald Duck. Duck is an wonderful account of a poultry whose designated silhouette is understood across the world.
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  • Download Genesis: Translation and Commentary by Robert Alter PDF

    By Robert Alter

    "[Here is] the Genesis for our iteration and beyond."—Robert Fagles

    Genesis starts off with the making of heaven and earth and all lifestyles, and ends with a dead ringer for a mummy—Joseph's—in a coffin. In among come some of the primal tales in Western tradition: Adam and Eve's expulsion from the backyard of Eden, Cain's homicide of Abel, Noah and the Flood, the destruction of Sodom and Gomorrah, Abraham's binding of Isaac, the covenant of God and Abraham, Isaac's blessing of Jacob instead of Esau, the saga of Joseph and his brothers.

    In Robert Alter's awesome translation, those tales cohere in a strong narrative of the tortuous family among fathers and sons, husbands and other halves, eldest and more youthful brothers, God and his selected humans, the folk of Israel and their associates. Alter's translation honors the meanings and literary thoughts of the traditional Hebrew and conveys them in fluent English prose. It recovers a Genesis with the continuity of subject matter and motif of a unconditionally conceived and completely learned ebook. His insightful, totally educated remark illuminates the publication in all its dimensions.
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  • Download Bulfinch's Mythology by Thomas Bulfinch PDF

    By Thomas Bulfinch

    For nearly a century and a part, Bulfinch's Mythology has been the textual content wherein the nice stories of the gods and goddesses, Greek and Roman antiquity, Scandinavian, Celtic, and Oriental fables and myths, and the age of chivalry were identified. The forerunner of such interpreters as Edith Hamilton and Robert Graves, Thomas Bulfinch desired to make those tales on hand to the overall reader. a chain of non-public notes to himself grew into one of many unmarried most respected and concise publications to literature and mythology.

    The tales are divided into 3 sections: The Age of delusion or tales of Gods and Heroes (first released in 1855); The Age of Chivalry (1858), which includes King Arthur and His Knights, The Mabinogeon, and The Knights of English heritage; and The Legends of Charlemagne or The Romance of the center a while (1863). For the Greek myths, Bulfinch drew on Ovid and Virgil, and for the sagas of the north, from Mallet's Northern Antiquities. presents energetic models of the myths of Zeus and Hera, Venus and Adonis, Daphne and Apollo, and their cohorts on Mount Olympus; the affection tale of Pygmalion and Galatea; the legends of the Trojan warfare and the epic wanderings of Ulysses and Aeneas; the thrill of Valhalla and the furies of Thor; and the stories of Beowulf and Robin Hood.
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  • Download The Arabian Nights, Volume I: The Marvels and Wonders of The by Anonymous PDF

    By Anonymous

    Enjoy the undying stories of Aladdin, Sinbad, Ali Baba and the 40 Thieves, and plenty of extra during this first quantity of The Arabian Nights

    Upon studying of his queen’s infidelity, proud King Shahryar has her killed. As revenge on womankind, he makes a decision to wed a unique virgin each evening, purely to have her beheaded at sunrise. Such is Shahryar’s perform for 3 poor years—until he weds Scheherazade, the maiden who will switch his life....

    A breathtaking attractiveness, Scheherazade is as realized as she is sensuous. Her first evening with the king, she makes use of her mind's eye, her eloquence, and greater than a bit crafty to regale him with a story of genies and needs, correctly slicing the tale brief at sunrise. The king is so beguiled, he can't have her murdered with no listening to the story’s finish. From then on, Scheherazade spends nights conjuring tales of flying carpets and fantastical trips, constantly preventing with a cliff-hanger—and saving her personal life.

    This variation follows the unexpurgated translation of Richard F. Burton, the well known Victorian explorer. difficult and creative, those tales inside of tales proceed to captivate readers as they've got for hundreds of years.
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