Download A Handbook for Sensory and Consumer-Driven New Product by Maurice O'Sullivan PDF

By Maurice O'Sullivan

A guide for Sensory and buyer pushed New Product Development explores conventional and good tested sensory tools (difference, descriptive and affective) in addition to taking a unique method of product improvement and using new tools and up to date ideas. This ebook investigates using those confirmed and new sensory tools, relatively hedonic tools coupled with descriptive equipment (traditional and rapid), via multivariate info analytical interfaces within the means of optimizing meals and beverage items successfully in a strategically outlined manner.

The first a part of the e-book covers the sensory tools that are utilized by sensory scientists and product builders, together with proven and new and cutting edge equipment. the second one part investigates the product improvement method and the way the appliance of sensory research, instrumental tools and multivariate info research can enhance new product improvement, together with packaging optimization and shelf lifestyles. the ultimate part defines the $64000 sensory standards and modalities of alternative foodstuff and beverage items together with Dairy, Meat, Confectionary, Bakery, and Beverage (alcoholic and non-alcoholic), and provides case reviews indicating how the tools defined within the first sections were effectively and innovatively utilized to those diverse meals and beverages.

The booklet is written to be of worth to new product improvement researchers operating in huge companies, SMEs (micro, small or medium-sized organizations) in addition to being available to the amateur beginning their very own enterprise. The leading edge applied sciences and strategies defined are less costly than a few extra conventional practices and goal to be quickly and powerful in helping items to market.

Sensory trying out is necessary for brand spanking new product development/optimization, component substitution and devising acceptable packaging and shelf lifestyles in addition to evaluating meals or drinks to competitor’s items.

  • Presents novel and potent sensory-based equipment for brand spanking new product development―two similar fields which are usually coated separately
  • Provides available, helpful information to the recent product developer operating in a wide multi-national meals corporation in addition to beginners beginning a brand new business
  • Offers case reports that supply examples of ways those equipment were utilized to actual product improvement by means of practitioners in quite a lot of organizations
  • Investigates how the applying of sensory research can enhance new product improvement together with packaging optimization

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Extra info for A Handbook for Sensory and Consumer-Driven New Product Development: Innovative Technologies for the Food and Beverage Industry

Sample text

Vegetable oil-F Fresh vegetable oil 17. 06 mg/mL refined vegetable oil 18. Fish-F Fish stock in boiling water 19. Tinny-F Stainless steel strip 20. Livery-F Cooked beef liver Aftertaste Aftertaste Reference 21. 1 g/L aqueous solution Suffix to sensory terms indicates method of assessment by panellists; -AT, Aftertaste; -F, Flavour; -O, Odour; -T, Taste. , 2002. Data analytical methodologies in the development of a vocabulary for evaluation of meat quality, Journal of Sensory Studies 17, 539e558.

The tetrad method can thus reduce the likelihood of ’alpha’ and ’beta’ risk sensory testing errors. Alpha risk is the 10 PART j I Sensory Methods risk of making a wrong decision. If p is the decision point, then if p < alpha, then the ’null hypothesis’ is rejected. This is ’rejecting the null hypothesis’, also called type I error and occurs when differences are found between samples when really there are not any. The opposite can also occur, by not rejecting the null hypothesis and is called beta risk, or type II error.

Food Quality and Preference 21, 553e561. , 1992a. Comprehensive descriptive method. In: Sensory Evaluation in Quality Control. Van Nostrand Reinhold, New York, pp. 55e82. , 1992b. “In/Out” method. In: Sensory Evaluation in Quality Control. Van Nostrand Reinhold, New York, pp. 140e167. , 1992c. Difference-from-control method (Degree of difference). In: Sensory Evaluation in Quality Control. Van Nostrand Reinhold, New York, pp. 168e205. , 2003. Discrimination Testing: a few ideas old and new. Food Quality & Preference 14, 157e164.

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